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You can turn this blindspot into a huge opportunity to improve your business.
Want to know how? Keep reading!
Ps. If you're like...Whoa, whoa, this isn't sounding like me at ALL, no probs! Check out the other results here and pick the one that suits you most. You're a complex human after all!
It’s a fantastic quality to have to be so invested in the creative part of the process. If that’s the part of being an entrepreneur that you love most, you should lean into that. BUT, it’s important to note that all your hard work spent on creating is for nothing if no one ever gets to see your creations.
The easiest way to see gaps in your marketing strategy is to see your business AS your ideal customer. Choose a product or service of yours and ask yourself how a customer would get from discovering your business exists to paying you money. If you can’t see a clear, step-by-step path laid out for them, that’s an opportunity to create one.
Around here, we call that step-by-step sequence that connects your audience to your offering a marketing bridge. You should have at least one if not many of these. Take the most recent offering you created, and spent one week making a compelling lead magnet to add to a piece of content on your site on a topic related to this offering. Then write an email sequence selling your new lead on the benefits of your offering.
If you know that you spend the majority of your time building, not marketing, then it will take some intention to carve out time in your schedule to spend on marketing efforts. Here’s an idea: Try “Marketing Mondays”—put one hour on your calendar every Monday to devote to brainstorming and marketing-related tasks. This is one way to start baking marketing into your weekly schedule.
We are best friends 👫 and business partners 🤝who have been at this online business gig for years—him for over 10 👴, her for over 5 👵. We technically met on Twitter in 2010 🐦, when Caroline was just a college advertising major 🎓and Jason was at the height of his first crazy entrepreneurial adventure where he earned $1,000,000+ wearing t-shirts 👕 for a living (Yes, really! Google it.🔍) We've been together ever since, and we made it official by eloping on a cliff overlooking the ocean in March of 2017. 🌊⛰👰🤵💍🍩🍹💞
Her superpower is self-awareness 🧐; his superpower is action-taking ✅. She's an Enneagram Type 4 (Individualist)🎨; He's an Enneagram Type 8 (Challenger)🙅♂️. His guilty pleasure is Dragon Ball Z 🐉; hers is anything Bachelor-related.🌹
