You’re a
Misunderstood Marketer!

Don't fret though, friend, because this is a great opportunity! With just a bit of clarification in your messaging and simplification in your business structure, your business efforts will become much more potent! 💪

You are multi-talented and action-oriented but too often you find yourself torn between your various passions and multiple audiences and you struggle to communicate what your business does effectively because you want to serve everyone.

Your greatest opportunity for growth is in clarifying your target audience and honing your messaging so you can communicate in a more powerful, direct way.

You can turn this blindspot into a huge chance for you to improve your business.
Want to know how? Keep reading!

Keep reading for our best tips for Misunderstood Marketers ↓

Key Characteristics of a Misunderstood Marketer:

Do these traits accurately describe you?

You are passionate and enthusiastic with many interests 💗
You love the challenge of learning something new and seeing your skills improve 📚
Sometimes you have a tendency to bite off more than you can chew and it can be difficult to juggle all the balls you have in the air 🤹‍♀️
You want to improve your business but you find yourself easily overwhelmed by what piece of the puzzle to work on 😱

Ps. If you're like...Whoa, whoa, this isn't sounding like me at ALL, no probs! Check out the other results here and pick the one that suits you most. You're a complex human after all!

The #1 Thing To Remember As A Misunderstood Marketer:

Every time you add a new project or offering to the mix, your efforts become a bit more diluted. That doesn’t mean you should try to turn your multi-passionate heart into something it’s not and narrow your focus way down; it just means that you need to identify a clear hierarchy for your various interests so your messaging becomes clear and your target audience feels like you’re speaking to them (instead of trying to talk to everyone.)

If you're trying to talk to everyone and prioritizing everything, you're actually connecting with no one and prioritizing nothing.

Three Strategies to 🚀 Boost Your Revenue as a Misunderstood Marketer:

1. Simplify and prioritize your offerings.

If you have more than three products or services you offer, narrow it down to the primary three you want to highlight and then rank them in order of the value they offer to your bottom line. Whichever offering is in your #1 slot needs to become the one you focus the most of your energy toward and the one most appealing to your ideal customer.

2. Get specific about who your customer is.

You’ve likely been trying to speak to more than one type of specific person and that leads to a muddy marketing message. Get clear on who your customer is for that #1 offering and what makes them unique. What do they struggle with? What do they resonate with? Then, don’t be afraid to attract those people and repel people who don’t fit that mold.

3. Make your customer the hero.

This is possibly one of the biggest mistakes we see marketers make, but it’s also the easiest to fix. In your messaging, be sure that you are spending more time talking about your customer and less time talking about yourself. How does your business make their life better? What problem do you solve for them? And what is the clear outcome that they can expect if they buy your offering?

Want to know EXACTLY how to implement these strategies in your business?
Take our 3-day course on how to clarify your messaging and sell more!

Check out our tips headed to your inbox!

Before we go any further, allow us to introduce ourselves...

Hello! We’re Jason & Caroline Zook!

We are best friends 👫 and business partners 🤝who have been at this online business gig for years—him for over 10 👴, her for over 5 👵. We technically met on Twitter in 2010 🐦, when Caroline was just a college advertising major 🎓and Jason was at the height of his first crazy entrepreneurial adventure where he earned $1,000,000+ wearing t-shirts 👕 for a living (Yes, really! Google it.🔍) We've been together ever since, and we made it official by eloping on a cliff overlooking the ocean in March of 2017. 🌊⛰👰🤵💍🍩🍹💞

Her superpower is self-awareness 🧐; his superpower is action-taking ✅. She's an Enneagram Type 4 (Individualist)🎨; He's an Enneagram Type 8 (Challenger)🙅‍♂️. His guilty pleasure is Dragon Ball Z 🐉; hers is anything Bachelor-related.🌹

Profile Complete!

Check Out Your

Business Bottleneck

Results!

You’re a Misunderstood Marketer!